While working at The First Years and Safety 1st, Sarah, the founder, had been a part of warmth as a bathing solution many times, but it never went beyond the tub itself. Then, while watching yet another crying baby bath with a mom using several towels for several purposes, there was an 'aha' moment. The need for a softer approach. Kathleen Grunhovd, my sister, and the world's best seamstress is also on the team as a rapid prototype and production master Melissa Pearson and Jessica Hanson as my nieces engaged in social media, insights and practical, loving, parent ideas. The company name reflects my mom, who is no longer with us, but was undoubtedly proud as we cut out the first prototype at the old farm kitchen table. It is very cool to grace this company with family across the nation.Fulfilling to have a home life, a work life, and a family life intertwined. We look forward to expanding on our line, one 'aha' moment at a time with infant products inspired by parent needs. And we have plans to connect with our community thought leaders trained in different aspects of parenting and child development to aid you along the way. Stay tuned! We've only just begun!